Wella ColorCharm Permanent Liquid Hair Color for Gray Coverage

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From the manufacturer

Wella ColorCharm collection provides a wide range of products that gives you the creative freedom to achieve the results you want.

Permanent & Demi- Permanent Toners Semi- Permanent Creative Colors Lighteners Developers

Wella ColorCharm Permanent Liquid Color

Permanent Liquid Hair Color

Wella ColorCharm Permanent Liquid Hair Color saturates and fuses with the hair to deliver a TRUE-TO-TONE exceptional hair color that is fade resistant. ColorCharm Liquid Hair Color provides a vibrant palette without boundaries with 68 easily intermixable shades that cover grays with ease from a selection of our neutral, ash, gold, warm and red shades. Gentle fragrance and great conditioning makes ColorCharm Liquid Hair Color the perfect coloring partner.

Deep Conditioning & Excellent Gray Coverage

Wella colorcharm Permanent Liquid Color gives you up to 60% more conditioning than the leading competitor and up to 43% more shine* For excellent gray coverage that covers even the most resistant grays. *vs. untreated hair.

Consistent, Predictable Results

Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. The color you want is always the color you get – from a vibrant palette without boundaries in neutral, ash, gold, warm and red shades.

How it Works

Liquidfuse Technology saturates, penetrates and fuses the hair for vibrant, long lasting, fade resistant results.

What to Prepare

Wella ColorCharm Permanent Liquid, bowl & brush, gloves, towel, old t-shirt , protective barrier cream (like coconut oil) and a timer.

Mixing and Applying

All- over color:

1. Section the hair in 4 quadrants by creating a centered part from forehead to nape and from ear to ear. 2. Mix 1 part WELLA ColorCharm liquid 5WR + 7WR with 2 parts 20 vol. developer* 3. Starting at the crown. Take a ½ inch horizontal sections and start applying 1 inch off the scalp through the ends and working towards the nape. Repeat in each quadrant, finishing in the front sections. Process 10 minutes. Do not rinse.

*Mix 1:2 ratio (for example 1oz 5WR + 1oz 7WR= 2 oz. 20 vol. developer)

Continue Application & Process

4. Apply all over the roots. Process for additional 30 minutes. Rinse with warm water and gently emulsify until water runs clear. Shampoo and condition.

Final Effect

Style as desired!

Product
Wella ColorCharm Gel Permanent Wella ColorCharm Cream Developer Wella ColorCharm Permanent Liquid Hair Color Wella ColorCharm Powder Lightener Wella ColorCharm Toners

Main Benefit
Excellent gray coverage Formulated specifically for ColorCharm Hair Color Ensures consistent, predictable results Achieve brilliant blonde results with a protecting oil system to lock in moisture while lightening Ideal for creating delicate shades of blonde

Format
Gel Permanent Hair Color ideal for bowl & brush or bottle application Cream Developer Permanent Liquid Hair Color Powder Lightener Permanent Liquid Toners

Result
Rich, long-lasting color Proper level of activation for effective color deposit without lift Vibrant long-lasting, fade resistant results & excellent gray coverage Reliable lightening up to 7 levels of lift; for use on and off scalp The finishing step to enhance or neutralize warm or cool tones for the perfect shade of blonde

Formula
Gelfuse Technology – Liquidfuse Technology Dust-free Liquidfuse Technology

Product Dimensions ‏ : ‎ 1.87 x 0.97 x 3.66 inches; 0.81 Ounces
Item model number ‏ : ‎ 99240013941
UPC ‏ : ‎ 070018106650
Manufacturer ‏ : ‎ Coty Inc. (WELLA Color Charm)
ASIN ‏ : ‎ B07S1MS492
Country of Origin ‏ : ‎ USA

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