GIOVANNI Eco Chic 50:50 Balanced Hydrating Clarifying Shampoo, 24 oz. – Leaves Hair pH Balanced for Over-Processed, Lauryl & Laureth Lauryl & Laureth Sulfate Free, No Parabens, Color Safe

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From the brand

Before There Was a Brand There Was a Pioneer

Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).

Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

Product Dimensions ‏ : ‎ 3.14 x 2.92 x 9.9 inches; 1.9 Ounces
Item model number ‏ : ‎ 18597
Date First Available ‏ : ‎ February 11, 2019
Manufacturer ‏ : ‎ Giovanni Cosmetics, Inc.
ASIN ‏ : ‎ B07NP5L2SZ
Country of Origin ‏ : ‎ USA

COLOR SAFE DAMAGE CARE: GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo is designed to protect over-worked, over-processed and color-treated hair while locking in color and shine. Your hair will be hydrated, moisturized and perfectly pH Balanced.
EVERYDAY PH CONTROL: With Aloe Vera, Rosemary, and other Botanical Extracts contained in its formula, GIOVANNI 50:50 Balanced Hydrating-Clarifying Shampoo adds moisture and manageability to your hair while remaining gentle enough for everyday use.
VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging.
LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair.

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