GIOVANNI 2chic Ultra-Luxurious Shampoo, 24 oz. – Cherry Blossom & Rose Petals, Aloe Vera, Pro-Vitamin B5, Smooths Curly & Wavy Hair, Lauryl & Laureth Sulfate Free, No Parabens, Color Safe

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From the brand

Before There Was a Brand There Was a Pioneer

Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.

First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.

Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.

Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).

Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 3 x 2 x 9 inches; 1.5 Pounds
Item model number ‏ : ‎ 18514
Date First Available ‏ : ‎ October 7, 2016
Manufacturer ‏ : ‎ The Regatta Group DBA Beauty Depot
ASIN ‏ : ‎ B01M1NFFUV
Country of Origin ‏ : ‎ USA
Domestic Shipping: Currently, item can be shipped only within the U.S. and to APO/FPO addresses. For APO/FPO shipments, please check with the manufacturer regarding warranty and support issues. International Shipping: This item can be shipped to select countries outside of the U.S. Learn More

DEEP HYDRATION: Powered by Botanical Extracts and Oils, GIOVANNI 2chic Ultra-Luxurious Shampoo silkens tresses with softness and shine while strengthening over-processed, brittle hair.
COLOR SAFE CLEANSER: GIOVANNI 2chic Ultra-Luxurious Shampoo leaves each strand deeply hydrated without dulling or stripping color.
VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging.
LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair.

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