L’Oreal Paris Excellence HiColor Permanent Haircolor, Deep Auburn Red, 1.74 Ounce

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L’Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels.  A strong lifting and toning action neutralizes unwanted orange tones, then deposits the shade of your choice. L’Oreal Excellence HiColor Permanent Hair Color’s rich, smooth creme formula conditions and penetrates hair for intense, long-lasting color.  True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.
Is Discontinued By Manufacturer ‏ : ‎ Yes
Product Dimensions ‏ : ‎ 3 x 3 x 6 inches; 0.01 Ounces
Item model number ‏ : ‎ 41051091
UPC ‏ : ‎ 657201051098
Manufacturer ‏ : ‎ L’Oreal
ASIN ‏ : ‎ B0002Z8P9Q

30 minute processing time
No pre-lightening required

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