Proraso Shaving Cream for Men

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From the manufacturer

Founded in 1908 by Ludovico Martelli, Proraso has been innovating professional highest-quality products in the shaving world for generations, and has evolved to become a staple of Italian culture. From the first Pre-Shave cream in 1948, to now, the Martelli family principles hold true: to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.

Proraso Shaving Cream, Refreshing and Toning

The original Proraso shaving classic, suitable for every type of skin or beard. Eucalyptus oil tones and purifies skin and facial hair, while menthol helps cool, refresh and revitalize.

The traditional vegetable stearin-based formula is enriched with nourishing botanical and natural oils to protect the skin before, during and after shaving, and helps the blade glide smoothly, reducing razor burn and rashes.

Proraso Shaving Cream is still made today in accordance with a rigorous ‘hot soap’-making process, which results in an ultra-rich soap that, especially with the aid of a brush, produces an incomparably thick, creamy, soft lather. It makes for a close and comfortable shave, while protecting the skin and leaving it soft and hydrated.

Barber’s choice since 1948 No parabens, no silicones No mineral oil, no SLS No artificial colors No ingredients of animal origin Over 95% natural Made in Italy

For the ultimate shave experience, see the 10 Tips for the Perfect Shave below

Short on time? Apply your favorite Proraso Pre-Shave Cream to your damp face, for optimal results. If using a shaving brush, run it under hot running water for about 30 seconds (if you don’t have time to soak it). Squeeze about 2 centimeter of the Shaving Cream onto your brush, dampen face with warm water, and work the brush into your scruff/stubble. You should be able to achieve an excellent lather in about a minute.

If using your hands, work cream and water together between the palm of your hands until suds begin to form. Apply mixture into your stubble using your fingers, massaging in circular movements until a lather forms. This method also works well if you’re shaving in the shower. Shave and rinse, following with your favorite Proraso After Shave Balm or Lotion.

10 Tips for the Perfect Shave

Morning is the best time to shave

Your skin is at its softest and most relaxed just after you wake up, so the razor glides easier.

Always use a Proraso Pre-Shave Cream

It softens and straightens the hairs, making it easier to apply the shaving cream to your beard and pre-conditions the skin.

Wrap your face in a warm, wet towel

Just like traditional barbers do. Otherwise, shave after your morning shower when the skin is soft and hydrated from the warm water.

The best lather comes from a brush and shaving cream or soap

Applying shaving cream or soap with a brush increases the volume of your beard hair and allows for a closer shave. To build up a rich lather, wet your shaving brush and apply the cream in fast, repeated circular motions to coat the brush bristles well.

While shaving, use a delicate, but firm stroke

Don’t put too much pressure on the razor and follow the lines of your face, always keeping the skin pulled tight.

Keep your razor clean

Rinse the blade with hot water at least once every two swipes of the razor. Residue from past shaves can reduce the blades’ effectiveness and increase the risk of damaging your skin. Also, remember to change your razor often.

For the perfect shave, one pass just doesn’t cut it

Lather your face a second time and repeat the shave.

Don’t neglect your post-shave routine

Rinse your face well and repeatedly to remove any residue.

Always use Proraso After Shave Balm or Lotion

Even if you’ve shaved to perfection, your skin may still feel stressed and will need to be disinfected, restored and softened.

Take care of your skin

Especially if you don’t shave every day, or have problems with ingrown hair, apply a face cream daily.

Have a question?

Which Proraso formula is best for me? What’s the trick to making the best lather? Post your question in the Customer Questions section below and one of our pros will answer!

Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 8 x 2.25 x 8 inches; 0.99 Ounces
Item model number ‏ : ‎ 8004395001118
Department ‏ : ‎ Men
UPC ‏ : ‎ 793379169583
Manufacturer ‏ : ‎ Proraso
ASIN ‏ : ‎ B00837ZOI0
Country of Origin ‏ : ‎ Italy
Domestic Shipping: Item can be shipped within U.S. International Shipping: This item can be shipped to select countries outside of the U.S. Learn More

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