VIRTUE Curl Shampoo | Hydrates, Nourishes & Repairs Curly Hair

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Product Description

Virtue(R) Curl Shampoo is a rich, non-drying silicone-free formula that gently cleanses while removing excess oils and build-up to maintain the natural curl pattern. It protects against humidity, heat, and environmental damage while mending and prepping hair for manageable, frizz-free styles. Alpha Keratin 60ku(R) works with specially chosen hydrators and curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. Virtue(R) Curl is also the only premium curl line free of parabens, phthalates, silicones, sulfates, formaldehyde donors, and synthetic colorants.

The World Didn’t Need Another Hair Care Company, So We Created A Biotech Company To Repair Hair

After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn’t keep it to ourselves.

Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails – so much so that our bodies welcome it as our own. It’s the first time human keratin has ever been used in hair care.

Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Real People. Real Results. How Alpha Keratin 60ku(R) Affects Hair After 5 Uses:

138% INCREASE IN COLOR VIBRANCY

A single hair before and after 5 applications. As the hair is repaired, color is restored and vibrance increases by up to 138%.

(source: AMA Labs and MRL)

67% REDUCTION IN FRIZZ

Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy.

(source: AMA Labs and MRL)

95% SPLIT END REPARATION

A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation.

(source: AMA Labs and MRL)

22% INCREASE IN THICKNESS

A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker.

(source: AMA Labs and MRL)

Key Ingredients

In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves:

Water-Soluble Jojoba Oil: Provides moisture and hydration to enhance shine, compatibility, and

detangling.

Specialty Carob Gum (Ceratonia Siliqua): Forms a sheer film to lock in moisture.

Vegetable-Derived Polymer (from Lond Bean): Facilitates curl formation and definition.

Specialty Rice Protein & Extract with Sunflower Seed Oil: Provide solar protection from the drying

and damaging effects of UV rays.

Key Claims About Virtue Curl Products

96% of women said their hair was healthier and easier to style after 1 week.**94% of women said their curls were bouncier after 1 week.*After 2 weeks, 92% of women said hair was softer, shinier, and cleaner-looking between washes.*8 out of 10 women saw smoother, more hydrated, well-defined, and bouncy curls after just one use.*

*Consumer Perception Study of 50 women who used Curl Shampoo and Curl Conditioner for 2 weeks.

**Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks.

Package Dimensions ‏ : ‎ 8.78 x 3.74 x 2.4 inches; 12.31 Ounces
UPC ‏ : ‎ 817023025695
Manufacturer ‏ : ‎ Virtue
ASIN ‏ : ‎ B09GSCNVBZ

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